Generating leads through content marketing is not just the “in thing” – it is a great lead generator for your business. Great content that has been properly optimized for search will continue to bring you traffic, long after social media status updates have left the newsfeed. If those pieces of content are conversion optimized as well, you will have a continuous source of leads flowing in from all directions. The following are ways to turn your content (onsite and off) into lead generating machines.
Make Visitors Want More
Your first goal with any piece of content – text, blog posts, presentations, podcasts, and videos – is to make it valuable to the point that people will want to know more about what you know. The best part is you really don’t have to hold back to achieve this goal. You can write an ultimate guide to something, or make an in-depth tutorial video, and people will always feel like there is more they can learn from you.
If you can achieve this goal, your visitors will turn into leads because they want to connect with you and find out how you can share more of your expertise with them. This is where you can turn them from consumers of content to customers of your products and services.
Place Lead Forms Near Your Content
Try to get as much of your lead generating content on your own website as possible. If you create presentations for SlideShare, videos for YouTube, and other similar content, you can embed it into your blog posts to make sure that you are getting exposure on those networks as well as your own site.