A Little Webinar Marketing Blueprint For Big Time Results


As with any type of marketing, the ultimate goal of webinar marketing is to build your brand. Depending on how effectively the marketing is done on your end, webinars can be a lucrative way to reach and interact with your target audience. A webinar can be an effective marketing strategy for larger corporations while leveling the playing field for smaller businesses by giving them the ability to compete equally. A Content Marketing Institute and MarketingProfs survey echoes similar reports noting video as the fastest-growing marketing investment of 2013. Webinars are essentially a way of incorporating video into your marketing efforts in a way that’s more effective than a simple video post. [Read more...]

How to Generate Leads Through Content Marketing

We-Want-More-Content-MarketingGenerating leads through content marketing is not just the “in thing” – it is a great lead generator for your business. Great content that has been properly optimized for search will continue to bring you traffic, long after social media status updates have left the newsfeed. If those pieces of content are conversion optimized as well, you will have a continuous source of leads flowing in from all directions. The following are ways to turn your content (onsite and off) into lead generating machines.

Make Visitors Want More

Your first goal with any piece of content – text, blog posts, presentations, podcasts, and videos – is to make it valuable to the point that people will want to know more about what you know. The best part is you really don’t have to hold back to achieve this goal. You can write an ultimate guide to something, or make an in-depth tutorial video, and people will always feel like there is more they can learn from you.

If you can achieve this goal, your visitors will turn into leads because they want to connect with you and find out how you can share more of your expertise with them. This is where you can turn them from consumers of content to customers of your products and services.

Place Lead Forms Near Your Content

Try to get as much of your lead generating content on your own website as possible. If you create presentations for SlideShare, videos for YouTube, and other similar content, you can embed it into your blog posts to make sure that you are getting exposure on those networks as well as your own site. [Read more...]

The Death Of Outbound Marketing

Retro TV CommercialFor the first time in the history of cable television, there is decline in paid subscribers. TV was once considered the ultimate way to get your message out to the masses. The advent of new ways to target consumers on a more personal basis coupled with the cost effectiveness of these options are fairly obvious signs that outbound marketing is on the way out. Inbound marketing allows consumers to receive only the ads they wish to view and to filter out unwanted content. Clearly, benefits like this appeal to more and more consumers everyday. [Read more...]

Most Well-Known Email Marketing Brands

Email marketing has become among the most effective marketing solutions, for a variety of reasons. Clients like the ease of use of the email format, plus emails are free to send and receive, which could significantly lower costs for both you and customers. It’s reasons like these that make it worthwhile to know of a few great email marketing solutions. Here are some of the top choices out there right now for email marketing. [Read more...]